Consultancy and Training

Youssef has been working as a consultant to media organisations across the Middle East and Africa since 2005. He has trained more than 500 media professionals from private and governmental media organisations in Egypt, Syria, Lebanon, Morocco, Jordan, Oman and Saudi Arabia. This has enabled him to build a vast network of professional relations across broadcast, print, and online media.

Youssef's consultancy and training programmes are tailored to meet specific needs. Youssef conducts training courses mostly in Arabic and bilingual trainers in English and French are used.

Consultancy:

• Restructuring, rebranding and launching of newspapers and websites
• Content analysis for improved coverage
• Production of editorial style guides and codes of conduct
• Newsroom management and organisation
• Media and corporate social responsibility

Working with associate consultants, Youssef is also able to offer:

• News production and publishing systems
• Archives and information centres
• Photography
• Graphics including infographics
• Layout and design, including design style guides and web design
• Video journalism
• Interactive media, including social media and user generated content

Youssef inspecting the rebranded Al-Watan design during the relaunch.

Training

Youssef designs bespoke training programmes in participation with print, broadcast and online media organisations. His training empowers journalists to develop critical and creative thinking about their work, their audiences and their organisations. Training results in a positive and measurable impact on the quality of news writing, clarity of news values, newsroom organisation and communication.

Youssef's print training style is practical and participatory. He uses practical examples, role- play, text analysis, SWOT and PEST analysis, international and regional comparative exercises as well as study modules. After the programme is over, participants comment on the quality and benefits of the course, helping to evaluate the work. Additionally, Youssef conducts surveys to measure the impact of training on the output of media outlets. To ensure sustainability, Youssef provides a "Training the Trainers" programme -- he identifies key staff in the organisation whom he trains to conduct training in the future.

Training programmes include:

• Principles and practices of print and electronic journalism
• Journalistic ethics
• News writing
• Investigative reporting and interview skills
• Writing business news and reports
• Feature,column and editorial writing
• Newsroom management and organisation for editors and heads of sections.
• Media handling
• Corporate social responsibility
• Communicating justice and coverage of wars & conflicts.
• Training the Trainers

Youssef conducting practical training with Al-Masry Al-Youm journalists in Cairo sponsored by the British Council

Some previous consultancy and training work: